Why You Can't Say "Twitter" Or "Facebook" On French TV - 0 views
mashable.com/...acebook-mentions-banned-france
New Media Traditional Media Facebook Twitter Social Media Advertising Cultural Industries
shared by Weiye Loh on 04 Jun 11
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The regulatory decree was issued on May 27. The rationale behind the decision? Apparently mentioning social networks like Twitter or Facebook by name goes against a 1992 decree prohibiting surreptitious advertising. Encouraging users to engage with the content creators or give their own feedback is “clandestine advertising” for the social networks themselves.
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Christine Kelly, a spokesperson for the CSA, tried to explain the decision by saying it “would be a distortion of competition” to “give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition.”
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Matthew Fraser, a Canadian-born journalist who lives and works in Paris, sees this ruling as an example of the “deeply rooted animosity in the French psyche toward Anglo-Saxon cultural domination.” Fraser writes that “sometimes this cultural resentment finds expression in French regulations and laws.”
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Mashable always give misleading news with misleading titles and ridiculous analysis. In France, you cannot do neither good nor bad ad for any brand or company in a TV program (unless you pay your ad slot of course). With the coming of social networks, people advertise their page and by the way facebook and twitter. That’s why the ban comes to say that facebook and twitter are also brands and companies like others. Actually, you can say “Facebook” and “twitter” and whatever you want… in any TV program in France, but you cannot advertise for them. So please be less simplistic and a little more percise in you articles.
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By this logic no personal brand (i.e. Brad Pitt, Angelina Jolie, and so on) could be mentioned without them paying for it. And by this logic, public relations could not exist as a profession in France.
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French broadcasters who want to encourage viewer interaction via Facebook or Twitter accounts can no longer do so. The "follow us on Twitter" or "Like us on Facebook" refrains - common parlance in American broadcasting - are no longer allowed on French channels. The networks can still say "find us on social networks," but services cannot be mentioned by name.